Felipe Araujo discusses Lehigh's Behavioral Research Lab and some of the studies that have come out of it.<ul><li><a href="https://business.lehigh.edu/directory/felipe-augusto-de-araujo">Learn more about Felipe Augusto de Araujo</a></li><li><a href="https://business.lehigh.edu/directory/daniel-zane">Danny Zane's marketing research</a></li><li><a href="https://en.wikipedia.org/wiki/Nudge_(book)">The book Nudge</a></li><li><a href="https://business.lehigh.edu/centers/behavioral-research-lab">Learn more about the Behavioral Research Lab</a></li></ul>

Felipe Araujo discusses Lehigh's Behavioral Research Lab and some of the studies that have come out of it.Learn more about Felipe Augusto de AraujoDanny Zane's marketing researchThe book NudgeLearn more about the Behavioral Research Lab

Felipe Araujo discusses Lehigh's Behavioral Research Lab and some of the studies that have come out of it.<ul><li><a href="https://business.lehigh.edu/directory/felipe-augusto-de-araujo" rel="noopener noreferrer">Learn more about Felipe Augusto de Araujo</a></li><li><a href="https://business.lehigh.edu/directory/daniel-zane" rel="noopener noreferrer">Danny Zane's marketing research</a></li><li><a href="https://en.wikipedia.org/wiki/Nudge_(book)" rel="noopener noreferrer">The book Nudge</a></li><li><a href="https://business.lehigh.edu/centers/behavioral-research-lab" rel="noopener noreferrer">Learn more about the Behavioral Research Lab</a></li></ul>

Felipe Araujo on Lehigh’s Behavioral Research Lab

The Lehigh University Business Thought Leadership, ilLUminate, offers thoughtful perspectives that shine light on interesting and often complex issues and questions related to the business of business. Find out more at https://business.lehigh.edu/news.

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Felipe Araujo on Lehigh’s Behavioral Research Lab

Felipe Araujo on Lehigh’s Behavioral Research Lab