Eliza Blank is the founder and CEO of The Sill, the company that turned houseplants into a modern lifestyle essential and built a multi-million dollar, category-defining brand. But bringing her vision to life wasn’t straightforward.

In this episode, Eliza shares the unfiltered reality of starting and scaling The Sill—from the uncertainty of taking the leap, to seeking validation from a cofounder and customers, to navigating the challenges of funding and growth. She reflects on the early struggles of an unscalable model, scaling through an evolving retail landscape, and raising capital while becoming a mother. Her story is a powerful reminder that building something lasting isn’t about certainty—it’s about following your customers, trusting your mission and showing up.

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