After two decades at IBM leading global AI strategy, Beth Rudden made a bold shift—founding Bast.ai to build context-aware, human-centered AI for healthcare. In this episode, she shares what it took to leave a high-profile role, unlearn old systems, and trust her instincts as a founder. Beth offers hard-earned wisdom on raising capital, shutting out unhelpful feedback, and remembering what you bring to the table—especially when the world tells you it’s not enough. Her message is clear: the context of our stories is one of the most powerful things we have.

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