Ingrid talks to Melissa Hobson, PR Consultant and Copywriter, who works with environmentally conscious brands.

They talk about not knowing where to start with PR, the importance of reading the publications you want to feature in, and how and why to build relationships with journalists.

Melissa Hobson is a PR consultant and copywriter helping for-purpose organisations tell their story in a way that resonates with their audience. She provides communications guidance for companies of all sizes: from templates, resources and Power Hour sessions for solopreneurs doing their own PR to strategy development and copywriting for charities and companies making a positive difference in the world. She’s also been a certified scuba diver for over 13 years which is why marine conservation is her particular passion. Find out more about Melissa and her services at www.melissahobson.co.uk

This podcast was created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of www.thewern.com