If you’ve ever wondered how to grow your personal brand on LinkedIn without sounding self-promotional… this episode is for you.
In today’s episode of Female Fridays, I’m sitting down with one of my industry besties, Christie Freeze, to talk about what it actually takes to build a personal brand that feels authentic, strategic, and effective.
Christie has built a community of more than 12,000 followers on LinkedIn and is known across the senior living industry for her energy, positivity, and expertise in video sales. She’s the Director of Strategic Growth at SalesMail and the Founder and Author of Roadmap for Eldercare — but what I admire most is how intentionally she’s built her personal brand alongside her career.
This conversation isn’t just about posting tips.
It’s about confidence, clarity, and visibility.
Together, we talk about:
- How to identify your personal brand (even if you don’t feel like an expert yet)
- What to do if your job changes, and whether your brand should change too
- How to grow your LinkedIn following strategically
- Whether video or static posts perform better on LinkedIn
- How often you should post to build momentum
- How to use AI (like ChatGPT) for LinkedIn content without sounding robotic
- How to create content pillars so you’re never staring at a blank screen
- What to do if coworkers or leadership judge you for being visible
- Why consistency matters more than perfection
Christie also shares how building her LinkedIn presence opened doors to speaking opportunities, partnerships, and professional growth, and how showing up before you feel fully confident can accelerate your career in ways you can’t predict.
If you’re a professional, entrepreneur, sales leader, or woman in leadership who wants to grow your visibility on LinkedIn in 2026, this episode will give you both tactical tools and mindset shifts to help you start.
Because personal branding is about becoming essential in the rooms you want to be in.
If you loved this episode, share it with someone who’s been thinking about building their brand.
And if you’re ready to stop lurking and start posting...let this be your sign!
Follow Christie on LinkedIn: https://www.linkedin.com/in/christiefreeze/
Follow me on LinkedIn: https://www.linkedin.com/in/rachelschisler/