This episode features the charming Femi Akin-Laguda. Femi is a Growth & Operations Consultant at Strikepay. Femi explains how he operates starting at a business, analysing the team, how the sales and marketing side work together, where the marketplaces are and understanding the audiences they serve in. Analytics drive his work and he names looker (part of google cloud), google data studios, powerbi and tableau as resources. He advises breaking the data down to the simplest form to have a successful data-driven approach. We talk about web3.0 and Femi's interest in startups being contracted on the blockchain. He also gives a wonderful description of the web 3.0 space. This episode is perfect for anyone interested in business growth and the opportunities in the web 3 space.