From public messaging to commercial advertising and the space in between, the media depiction of women in China continues to change and evolve. In our latest podcast, we explore the intersection and impact of politics, economics, society and culture on female representation. Whether through ‘The New Woman’ of the 1930s, or the rising ’She Economy’ of the late 2000s, we dive into some of the communications successes and failures that serve as a window on to the changing position of women in China.

Our guest speaker for this episode is Elva Zhu, a commercial video producer and filmmaker for brands such as Adidas, AirAsia and Huawei across Chinese and Western markets.

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