Have you heard about femvertising?  In this episode, Kayla breaks it down and examines the pros and cons.  Here's a list of sources she used to support her ideas:

https://www.nytimes.com/2016/04/17/magazine/how-empowerment-became-something-for-women-to-buy.html

https://www.huffingtonpost.com/2014/10/02/femvertising-advertising-empowering-women_n_5921000.html

http://www.charlesacramer.com/sf1110/ewExternalFiles/Williamson,%20Decoding%20Advertisements%20smaller.pdf

 

https://www.abainternational.org/media/74305/TPRvol62no3YanFoxallDoyle.pdf