David Prior talks to Author Bec Brideson about her new book "Blind Spots" 

Tokenistic ‘femvertising’ has to go, says ‘Blind Spots’ author and gender intelligence pioneer Bec Brideson

Are you ready for the next global economic disruption? Women offer a lucrative $28 trillion-dollar market, yet they’re underserved, neglected and ignored, despite the fact they drive the majority of our purchases and routinely make or break brands by voting with their wallets. Tokenistic ‘femvertising’ and homogenous thinking is no longer cutting it.

The new book, Blind Spots: How to Uncover and Attract the Fastest Emerging Economy  explores the female economy and outlays the definitive methodology and business transformation required to acquire and retain the new lucrative female consumer. Written by gender intelligence pioneer Bec Brideson, she draws upon over 25 years in advertising to provide a ground-breaking framework for future-focused businesses who are done debating gender, and are ready for profit and action.