Calvin Gray of Legendary Decks joins Alex Danner to share how he went from making $20 an hour to building a successful decking company in Utah.

In this episode, Calvin talks about starting Legendary Decks in 2019, completing 45 jobs in 2020, growing to 3 crews, and building a business that now does around $1 million to $1.4 million in annual revenue. He also shares how 75% of his work comes from word of mouth, why communication is one of his biggest advantages, and how focusing on quality has helped him land higher-end projects, including a $270,000 deck.

Subscribe to the Fence & Deck Mastery Podcast for more conversations with industry leaders, proven growth strategies, and real-world insights to help you grow your fence or deck business.

Looking to generate more qualified leads and dominate your local market? Fence & Deck Marketers helps contractors grow through industry-specific websites, SEO, Google Ads, Meta Ads, and proven marketing systems.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode from a Webinar replay, Alex Danner talks about:

• Why Paid Marketing is key to unlimited scalability in terms of lead flow for your Fencing and Decking Business
• The Paid Marketing Strategies that are working best in today’s market
• How to set up and structure your Pay-Per-Click Marketing Campaign for minimum cost per lead and maximum ROI
• KPIs, Tracking, Landing Pages, Campaign Structure

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Greg Cummings from Power100 joins Alex Danner to discuss what separates the highest-level CEOs in the home improvement industry, based on insights from 1,000+ contractor interviews.

In this episode, Greg breaks down why growth, company culture, community involvement, and AI findability are becoming major factors for contractors who want to build stronger, more trusted businesses. He also explains how AI is changing the way homeowners search for contractors and why third-party credibility is becoming more important than ever.

🌐 Visit: www.deckfencemarketers.com

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

 Jason Davoll from TimberTech joins Alex Danner to discuss TimberTech’s latest innovations, including aluminum framing, new decking and railing developments, contractor support, and the evolution of outdoor living products. Jason also shares insights from his 20-year journey with TimberTech and how the brand continues to support contractors through leads, training, loyalty programs, and product innovation. 

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Jon Benaglio of Deckmasters of South Florida joins the podcast to discuss how he built a premium decking company known for delivering high-end residential and commercial projects throughout South Florida.

In this episode, Jon shares how his company stays booked months in advance, operates with a lean team of just 10–15 core employees, and consistently wins six- and seven-figure projects. He also breaks down the role of SEO, referrals, social media, reputation, and premium positioning in attracting ideal clients and sustaining long-term growth.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Mason Kuipers of Lakeshore Customs joins Alex Danner to discuss building a premier outdoor living company specializing in custom decks, lakefront transformations, and luxury outdoor spaces. Mason shares insights on using virtual reality for sales, delivering exceptional client experiences, building a strong team culture, and attracting high end projects.

🎙️ Guest: Mason Kuipers
 🏢 Company: Lakeshore Customs

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode, Alex Danner sits down with Brian Buresh from Buresh Home Solutions to discuss the mindset shifts, systems, marketing strategies, and leadership lessons that helped grow his company after years of being stuck at the same revenue level.

Brian shares how investing in people, building strong company culture, implementing follow-up systems, using unique TV marketing, and differentiating the customer experience helped transform his business into a scalable operation.

Topics include:
 • Growing from operator to business owner
 • Building a high-performance team and company culture
 • Unique TV and branding strategies that stand out
 • Follow-up systems, handwritten cards, and customer experience
 • Why specialization, systems, and mindset matter for growth

A powerful episode for contractors looking to scale their business without burning themselves out.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode, Alex Danner sits down with Rachel Kroese and Randy Barger from mySalesman to discuss how contractors can qualify leads faster, reduce wasted sales appointments, and improve efficiency with instant online quoting tools.

They break down how mySalesman helps fence and deck companies pre-qualify homeowners, automate lead workflows, improve speed-to-lead, and integrate with CRMs and marketing systems.

Topics include:
 • How instant online quotes help filter bad leads
 • Improving sales efficiency and saving time
 • CRM integrations, automations, and lead tracking
 • How contractors can improve conversions before the sales visit

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

What is covered in this webinar:

- Gain a better understanding of your customer
- Create better experiences for your customers
- Avoid potential issues ahead of time
- Reduce customer acquisition costs and drive long-term value

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode, Alex Danner sits down with George Hesse of North County Deck & Patio, who shares what it really takes to run a consistent, profitable outdoor living business for over two decades.

George breaks down his unique business model, why smaller jobs outperform big builds, and how systems, efficiency, and strong sales processes have kept his company at ~10% profitability.

You’ll learn:
 • How to structure your business for efficiency and scale
 • Why fast proposals and strong presentation win jobs
 • The real reason most contractors lose money on large projects
 • How to build a team and step out of day-to-day operations

A must-listen for contractors looking to build a stable, long-term business.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.