In this episode of the Fence & Deck Mastery Podcast, host Alex Danner sits down with Bart Stuchell, founder of StoneDek Systems, to explore an innovative alternative to traditional wood and composite decking. Bart shares how he invented the Silka Grate system back in 2007—a revolutionary honeycomb subfloor that allows contractors to install natural stone, porcelain, pavers, and premium materials on elevated surfaces.

Discover how this patented system competes head-to-head with high-end composite products while offering homeowners a maintenance-free, high-value alternative. Bart walks through the installation process, addresses common contractor concerns about cutting stone, and reveals creative possibilities for outdoor kitchens, fire features, and custom lighting.

Key Topics Covered:

• How the honeycomb grate system supports over a ton per square foot
• Installation process compared to traditional decking
• Material options and pricing vs. premium composites
• Creative applications: kitchens, fire features, countertops, lighting
• Training and support for contractors
• Differentiating your business in competitive markets

Perfect for deck contractors looking to stand out and target high-end customers with cutting-edge outdoor living solutions.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

MENTION THE PODCAST TO GET $1500 OFF THE PLATFORM FEE!

In this episode, Alex Danner chats with Brian Miller and John Gwaltney, founders of Outback Deck and creators of DeckMetriX. They share how they grew Outback Deck into a multi‑million‑dollar business, built a powerful software tool for deck & outdoor living contractors, and transformed their sales process—closing jobs on the first visit and protecting margins.

In this episode you’ll learn:

• The story of going from remodeling business to full‑scale deck & outdoor living firm
• Why they developed DeckMetriX and how it works for pricing & take‑offs 
• How one‑visit closes became possible and why it matters in today’s marketplace
• The often‑missed costs in decks (dumpsters, permit variances, extra footings) and how software handles them
• How contractors can use a similar approach to scale their business and protect profit

🔍 To learn more or book a demo: deckmetrix.com

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode, Alex Danner sits down with Scott Groschel, founder of SG Construction in California, to unpack his journey from digging post holes at 15 to becoming a multi-award-winning outdoor living contractor.

Scott shares how he evolved from fencing to premium outdoor living builds, the systems he's implemented to navigate California’s complex permitting process, and how winning NADRA awards helped transform both his brand and company culture.

In this episode:

• Scott’s 20+ year journey in the construction world
• Transitioning from fences to full-scale outdoor living projects
• How professional photos and job site staging transformed perception
• Behind the scenes of submitting and winning 3 NADRA Awards
• How awards boost credibility, team pride, and client trust

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this special LIVE episode recorded at DeckXLive inside the Legacy Decks Academy, Alex Danner delivers the ultimate marketing masterclass for fence and deck contractors.

Whether you're struggling to get ranked on Google or unsure where to invest your marketing dollars, this session lays out the full blueprint—including proven tools, tactical tips, and real examples.

What you’ll learn:

• The 5 biggest issues that kill your Google Map rankings
• Our proven 3-Pack Formula for dominating local search
• Best tools to automate reviews, content, and tracking
• Why most websites fail to convert—and how to fix them
• How to out-rank competitors using SEO, LSAs, and strategic targeting

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Barrett Pribyl shares how he went from building his first fence with a borrowed saw to growing Denver Fence Guys into a multi-crew operation with over 400+ five-star reviews. In this candid conversation with Alex Danner, Barrett explains how he scaled without debt, built a team that cares, and balanced business with his passion for hunting and family.

What you'll learn:

• Barrett’s early days and steady growth strategy
• How he created systems and hired to support scale
• The turning point: handing off sales calls and freeing up time
• The processes and culture that drive consistency
• His thoughts on private equity, quality control, and long-term success

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Shawn McAleer, founder of Deck Remodelers and winner of 72+ NADRA Awards, joins Alex Danner to share how he built one of the most recognized names in outdoor living. From high-detail craftsmanship to scaling across four states, Shawn breaks down his design philosophy, team structure, and lessons from 15+ years at the top.

In this episode:

• From pressure-treated decks to luxury outdoor living
• How Deck Remodelers grew to $100K+ minimums
• The power of SOPs, training, and team culture
• Using Zoom, cameras, and tech to manage multi-state builds
• Why he wrote Deck Rebellion and what’s inside the book
• Advice for deck builders who want to scale the right way

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode, Alex Danner sits down with Lance Roach, founder of Black Label Built, to explore how he built a standout outdoor living brand in Nebraska. Lance shares how he transitioned from exteriors to decks, how his team delivers a high-end client experience, and the unique marketing touches—like flags and swag bags—that help his company stand out.

🔨 Topics include:

• Lance’s journey from framing to founding Black Label Built
• Offering a “lifetime deck” with steel framing and advanced PVC
• How design agreements, reviews, and personalized gifts close more jobs
• Why clean job sites, branded flags, and QR codes boost trust and visibility
• Scaling to $6M+ while keeping culture and quality strong

Whether you're a contractor looking to scale or a marketer wanting fresh ideas, this episode is packed with gold.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Unlock the power of Google Local Services Ads (LSAs) and learn how fencing and decking companies can generate more high-quality leads at a lower cost per lead.

In this webinar base episode, Alex Danner, Owner of Fence & Deck Marketers, breaks down everything you need to know about LSAs, including:

- What Google Local Services Ads are and where they’re available
- How LSAs work and how to get started
- What it takes to rank in the Top 2 results
- How to take advantage of high-quality leads at low CPL
- Proven strategies to maximize your ROI with LSAs

Whether you’re new to Local Services Ads or want to optimize your current campaigns, this replay will give you the tools and insights to win more customers and grow your fencing or decking business.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Join Alex Danner and returning guest Chris Breen of Legacy Decks as they dive into the systems, mindset, and strategy behind scaling a thriving deck business. Chris shares how he built Legacy Decks, launched the Legacy Decks Academy, and created events like DeckX to help others grow. This episode covers:

• How to build systems that run without you
• The power of community and collaboration in trades
• What to expect from DeckX and Deck Expo 2025
• Why personal growth drives business growth

Whether you're trying to hit your first million or scale past five, this episode offers practical insights and inspiration to level up.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this power-packed webinar-based episode, we reveal what it really takes to dominate Google Maps in 2025 and consistently rank in the coveted local 3-pack. Whether you're a fence, deck, or home service contractor, this session will give you the clarity and tools to generate more qualified local leads.

Here’s what you’ll learn:
✅ The latest updates with Google Business Listings and how they impact your visibility
✅ The 5 biggest mistakes that could be killing your rankings
✅ Our proven step-by-step framework for consistently ranking in the Google 3-pack
✅ The top tools to automate reviews, citations, posting, and other SEO tasks

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.