James and Jennifer order refillable lipstick (and mascara for Jennifer) from Fenty Beauty to analyze the shopping experience, then reverse engineer the storage, logistics, and packaging details to understand their order's journey.

Research on Fenty Beauty included these sources:

• https://en.wikipedia.org/wiki/Fenty_Beauty
• https://440industries.com/fenty-beauty-history-case-study-rihannas-story/
• https://www.marketingsociety.com/think-piece/how-rihannas-fenty-beauty-delivered-beauty-all

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Have a brand/shopping experience you want us to review? Send us a message at [email protected]

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com