In this insightful and thought provoking episode, CEO of TBWA Manchester, Fergus McCallum shares his vast experience of being an ever present in a constantly evolving industry. This entertaining conversation covers a range of vital topics for advertisers; including youth representation, the need for brands to create global icons, and the importance of platform-first strategies. Fergus and Adam Hopkinson also discuss their favourite ads of all time. If this episode were a stranger in a bar, you could bet it would be drinking Carling Black Label.

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