Mike Dempsey RDI interviews graphic designer Fernando Gutiérrez RDI. Gutiérrez's career began in 1986 at CDT Design in London. In 1992, he relocated to Spain and joined Sumer in Barcelona. After briefly returning to London, he formed Studio Graphica in Barcelona with fellow designer Pablo Martin. In 2000, Gutiérrez moved back to the UK as a Pentagram Partner, where he worked for six years. In 2006, he established Studio Fernando Gutiérrez. 

Born in London in the 1960s to Spanish parents, Gutiérrez displayed artistic talent from a young age, often drawing and painting on the walls of his room. Despite being initially directed towards a trade job with the London Electricity Board, his art teacher recognized his potential and steered him towards a different path. Gutiérrez’s unique upbringing contributes to his identity as a genuinely European designer, with a unique way of choosing projects and the clients he works with.

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