Digital Marketing Insights Show

Fernando Pascual - Human Centered Designer & Innovator - Design Expert


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This episode features the interesting Fernando Pascual. Fernando is a Human Centered Designer & Innovator at the Bank of Ireland. Fernando starts by wonderfully breaking down the key processes of design and taking both a micro and macro approach to the project. This includes simplification and making the process lean. He talks about his strength in design thinking and the software that helps. This a great episode for anyone looking to understand more about design and how to get structure complicated systems into efficient platforms.

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Digital Marketing Insights ShowBy Tom Gibbons