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Ferrari Reportedly Working on an Even Faster Purosangue
A 715-hp V12 luxury SUV capable of doing 0-60 mph in a little over 3 seconds is hardly in need of a performance upgrade, is it?
Mind you, when the said SUV wears the Ferrari badge, you might as well call it a standard model. That's because Maranello is said to be working on a performance version of the Purosangue, according to Bloomberg.
The news agency cites people familiar with the matter as saying that the performance Purosangue will provide a fresh look and upgraded performance for Ferrari’s super sports utility vehicle more than three years after its introduction.
The V12 Will Stay but the Handling Will Become SharperAccording to the unnamed sources, the souped-up Ferrari Purosangue will carry on with the 6.5-liter naturally aspirated V12 engine, although it's not clear if there will be a bump in power. Production is expected to begin as early as next fall in Maranello as part of Ferrari’s broader 2026 rollout.
It is believed that the performance Purosangue will get handling upgrades that will further set it apart from the regular version. Expect something in the vein of the Assetto Fiorano package offered on the SF90 Stradale and 296 GTB that combines chassis tuning, weight-saving components and other upgrades to improve handling. Ferrari told Bloomberg it does not provide comments on future models.
The fact that the Purosangue will stick with an internal combustion engine is a sign that Ferrari sees strong demand for high-performance ICE powertrains even as it continue its hybrid and electric strategy.
Does the Purosangue really need a performance variant? Not really, but in bringing one to market, Ferrari will shoot two birds with one stone: it will refresh one of its most important models while also adding a premium pricing tier without significantly increasing production.
The Purosangue Is a Key Model for FerrariAs the first production Ferrari with four doors and four seats, the Purosangue has been pivotal in expanding the brand's customer base beyond traditional two-door sports cars. Priced from around $520,000, the Ferrari utility vehicle, as the company calls it, has contributed to higher average selling prices and a rich product mix since it debuted in September 2022.
Ferrari produced nearly 14,000 cars last year, but it could have made more had it not capped volumes to maintain exclusivity. The automaker previously said it intended to keep Purosangue output at around 20% of total annual production.
Rivals for the Ferrari Purosangue include performance-oriented SUVs like the Aston Martin DBX and Lamborghini Urus as well as luxury-focused models like the Rolls-Royce Cullinan and Bentley Bentayga.
Ferrari CEO Benedetto Vigna has said the company plans to launch an average of four new models per year between 2026 and 2030, including with internal combustion, hybrid and electric powertrains.
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By A 715-hp V12 luxury SUV capable of doing 0-60 mph in a little over 3 seconds is hardly in need of a performance upgrade, is it?
Mind you, when the said SUV wears the Ferrari badge, you might as well call it a standard model. That's because Maranello is said to be working on a performance version of the Purosangue, according to Bloomberg.
The news agency cites people familiar with the matter as saying that the performance Purosangue will provide a fresh look and upgraded performance for Ferrari’s super sports utility vehicle more than three years after its introduction.
The V12 Will Stay but the Handling Will Become SharperAccording to the unnamed sources, the souped-up Ferrari Purosangue will carry on with the 6.5-liter naturally aspirated V12 engine, although it's not clear if there will be a bump in power. Production is expected to begin as early as next fall in Maranello as part of Ferrari’s broader 2026 rollout.
It is believed that the performance Purosangue will get handling upgrades that will further set it apart from the regular version. Expect something in the vein of the Assetto Fiorano package offered on the SF90 Stradale and 296 GTB that combines chassis tuning, weight-saving components and other upgrades to improve handling. Ferrari told Bloomberg it does not provide comments on future models.
The fact that the Purosangue will stick with an internal combustion engine is a sign that Ferrari sees strong demand for high-performance ICE powertrains even as it continue its hybrid and electric strategy.
Does the Purosangue really need a performance variant? Not really, but in bringing one to market, Ferrari will shoot two birds with one stone: it will refresh one of its most important models while also adding a premium pricing tier without significantly increasing production.
The Purosangue Is a Key Model for FerrariAs the first production Ferrari with four doors and four seats, the Purosangue has been pivotal in expanding the brand's customer base beyond traditional two-door sports cars. Priced from around $520,000, the Ferrari utility vehicle, as the company calls it, has contributed to higher average selling prices and a rich product mix since it debuted in September 2022.
Ferrari produced nearly 14,000 cars last year, but it could have made more had it not capped volumes to maintain exclusivity. The automaker previously said it intended to keep Purosangue output at around 20% of total annual production.
Rivals for the Ferrari Purosangue include performance-oriented SUVs like the Aston Martin DBX and Lamborghini Urus as well as luxury-focused models like the Rolls-Royce Cullinan and Bentley Bentayga.
Ferrari CEO Benedetto Vigna has said the company plans to launch an average of four new models per year between 2026 and 2030, including with internal combustion, hybrid and electric powertrains.