In 2025, emotion is the business model. From Ferrari’s Apple-designed EV to Doritos’ cheese-pull spectacle — Ben Kaplan breaks down how outrage, nostalgia, and virality became strategy.

In 2025, emotion is the business model. From Ferrari’s Apple-designed EV to Doritos’ cheese-pull spectacle — Ben Kaplan breaks down how outrage, nostalgia, and virality became strategy.

In 2025, emotion&nbsp;is&nbsp;the business model. From Ferrari’s Apple-designed EV to Doritos’ cheese-pull spectacle — Ben Kaplan breaks down how outrage, nostalgia, and virality became strategy.

Ferrari Went Electric. Doritos Went Viral. What’s Next?

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Ferrari Went Electric. Doritos Went Viral. What’s Next?

Ferrari Went Electric. Doritos Went Viral. What’s Next?