Sir Jony Ive has admitted he is “anxious” about unveiling the Ferrari Luce, according to an interview with Autocar. That anxiety is understandable. This is Ferrari’s first fully electric model, and the expectations surrounding it are immense. Ive, best known for shaping the iMac G3, iPod, and iPhone, now finds himself responsible for influencing the future visual identity of the Prancing Horse in the EV era.

So far, Ferrari has officially revealed only the interior, which was developed by Ive and his design house, LoveFrom, alongside co-founder Marc Newson. Ive and his team were primarily responsible for the cabin and interface, but he has stressed that there was close collaboration across the entire vehicle program.

Crucially, he emphasized this was “not a design by committee.” The interior and exterior were conceived simultaneously to ensure a cohesive, singular result. If the retro-inspired, tactile cabin is any indication, the exterior could be just as radical and intentionally different from anything currently in Ferrari’s lineup.

Instagram: @avarvarii

At this stage, all we have are renders and educated guesses. Test mules have been spotted, but they are heavily camouflaged. One of the more compelling unofficial interpretations comes from Instagram creator avarvarii, whose rendering attempts to imagine how Luce’s proportions and surface might look in production. While unofficial, it aligns with what we know: this will be a four-door, four-seat GT with a ride height similar to the Ferrari Purosangue.

Given the freedom afforded by a 1,000-horsepower four-motor electric powertrain and the absence of a traditional combustion layout, expect bold proportions, a distinctive stance, and possibly a reinterpretation of classic Ferrari cues rather than a continuation of current design tropes.

Ferrari

Ferrari has confirmed plans to introduce five new models in 2026, and the Luce will stand as its first full battery-electric vehicle. That makes this car more than a niche experiment. It is the opening chapter in Ferrari’s EV strategy and a defining statement about how the brand intends to evolve.

Inside, Ive deliberately pushed back against the overuse of touchscreens, favoring physicality and tactility over digital excess. Whether people realize it or not, Ive’s previous work has shaped modern industrial design across consumer electronics. Now, with the Ferrari Luce, those principles converge with one of the world’s most storied automotive marques. The result could be a car that not only redefines Ferrari’s electric future but also reflects the cumulative design perspective of one of the most influential designers of the past three decades.

Ferrari