Brand Origins

Ferrero Rocher | Origin Story


Listen Later

In 1923, Pietro Ferrero put up a pastry shop in Dogliani, Italy. Due to a cocoa shortage, he was forced to creatively find alternative recipes. Little did he know that he'd end up creating what would now be known as Nutella. Nutella's success would bring forth brands such as Tic Tac, Kinder, and most importantly, Ferrero Rocher.

Watch the video version of this episode by subscribing to our YouTube channel

Facebook - facebook.com/brandoriginsfm

Twitter - @brandoriginsfm

Email - [email protected]

This episode is made possible by Partizan

...more
View all episodesView all episodes
Download on the App Store

Brand OriginsBy Chris Garin


More shows like Brand Origins

View all
48 Hours by CBS News

48 Hours

10,972 Listeners

Dateline NBC by NBC News

Dateline NBC

47,718 Listeners