It's a special edition of Digital Minute this week, live from the Festival of Marketing in London.

The overriding theme has been one of storytelling and content creation informed by data and insight with the aim of generating revenue for your brand. We've heard great case studies from Lego and KLM but also tons of tips and tools to put these examples into practice.

We presented our own session on creating and distributing content that engages and converts. You can view the slides and download our content marketing toolkit, created especially for the Festival at www.stickyeyes.com/FoM.

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