We’re back with our friend and industry pro, Sierra, for a thoughtful conversation on what cannabis loyalty could (and should) look like. We talk about the dream of having a loyalty app that actually tracks your progress in real time—like getting rewarded for hitting fun goals or challenges. Plus, Sierra shares what it was like trying to create those experiences manually in the early days—think printed bingo cards and tracking patient engagement by hand.

Beyond the promotions and programs, this episode is also about the human side of cannabis retail. Sierra reflects on how easy it actually is to make someone's day just by treating them like a person—something that sadly feels rare in other spaces. We discuss the relationships built with patients, the joy of seeing familiar faces in the community, and the importance of keeping that personal, patient-first mindset even as the industry grows more corporate.

Sierra also shares how she stays grounded and keeps the patient perspective at the forefront of her work: by constantly asking, “How can I add value? How can we make this easier for them?” From simplifying the medical card application process in Connecticut to building more thoughtful systems, it all comes back to centering the patient experience.

Whether you work in cannabis or just care about better customer experiences, this episode’s for you.

What we consumed responsibly: JoyBombs coated candies

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Produced by: Chris the Producer