In this episode, we sit down with our friend Pete, Director of Sales at the Massachusetts-based brand Perpetual. Pete shares his journey into the cannabis industry and how he found his way to one of the most recognized names in the MA market.

We dig into the story behind Perpetual’s grow and storefront in Millbury, MA, and what makes the brand stand out in a crowded space. While Perpetual is rooted in flower, Pete gives us insight into how the company has evolved into so much more—shaping culture, setting standards, and building strong connections with their community.

Whether you’re curious about cultivation, brand building, or just love hearing from passionate people in the industry, this episode has something for you.

What we consumed responsibly: Fuiji Sunset by Unicorn Tears (ME)

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Write to us: [email protected]

Produced by: Chris the Producer