With the decline of pay-TV, traditional home services bundles have steadily declined over the past seven years. As a result, the penetration of stand-alone internet service is increasing, jumping from 34% in 2017 to 42% in 2021. Service providers have relied on bundles to attract new subscribers, increase consumer loyalty (and thus lifetime value), and differentiate from competitors. With bundling in decline, service providers turn to new value-added services to play these critical roles. In this Fiber for Breakfast, Jennifer Kent, Ph.D., Vice President of Research at Parks Associates, will discuss shifting broadband buying behaviors, the impact on service revenues, and opportunities for service providers to offer new service types to attract and retain customers.