Data usage on broadband networks continues to grow at an exponential rate with the movement of video services from traditional television service to over-the-top (OTT) streaming services. Most video content companies are making this transition, causing increasing data challenges. Broadband networks generally perform well until they exceed 85% network capacity. Beyond this point all traffic, regardless of source, can be negatively impacted. Broadband service providers are forced to make investments to accommodate the traffic on these networks, with no contribution to capital or operational investments from outside sources. In rural service areas, this is an even greater problem. In this Fiber for Breakfast session, Jimmy Todd, CEO & General Manager, Nex-Tech, will discuss efforts to bring this concern to light and what's being done about it.