In this episode Ruud Overbeek, Senior Vice President at FoodChain ID, delving into the company's mission for food compliance, safety, and transparency. They emphasize the pivotal role of sustainability, aiming for carbon neutrality by 2050. The conversation navigates through verification, technology, and databases crucial for ensuring food safety. Rud explores challenges and initiatives in regenerative agriculture, shedding light on the significance of sustainable packaging and consumer education. The episode underscores Food Chain ID's collaboration with strategic partners to address these vital issues across the entire food supply chain, offering insights into building a more sustainable future.