Amy McDonald, CEO & President of Starwest Botanicals, Inc, addresses the need for transparency and traceability in the global food supply chain. She also discussed the supply chain trends and why trust is such a vital aspect of food companies.

Consumers are becoming more concerned with what goes into their food and where it comes from, which is impacting their purchase decisions. A focus on the health and nutritional properties of ingredients, as well as an interest in sustainable sourcing, manufacturing, and distribution, are important drivers of supply chain transparency demand.

Starwest Botanicals, based in California, is one of the largest suppliers of organic herbs in the United States, with over 150,000 square feet of modern warehouse and production space and over one million pounds of herbs and spices in stock and available retail, wholesale, or in bulk to commercial clients.