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Ffion Kelly, Head of Digital, Infinity Nation | Success & Digital Marketing Ep.12
In this episode, host Al Keck sits down with Ffion Kelly, Head of Digital at Infinity Nation to dive into the evolving world of paid media and growth partnerships to discuss what separates a traditional agency from a true growth partner. Together, they explore how to think beyond the channel and see the bigger picture: aligning every campaign, every pound spent, and every data point with your brand’s ultimate growth goals.
Key Topics Discussed:
Agency vs. Growth Partner: Why mindset matters more than media spend and how treating a client’s budget “as if it’s your own” changes everything.
Breaking the Silos: How integrating paid, organic, and performance channels delivers more dynamic, adaptable strategies.
Performance Max & Automation: Is “set and forget” ever really a good idea? Ffion explains why data hygiene, creative quality, and audience strategy still matter more than ever.
Avoiding Over-Reliance: The dangers of putting all your ad spend into one channel and how diversification protects your business from algorithm shifts.
KPIs That Actually Matter: Why every campaign needs its own measure of success (and what football goalkeepers can teach us about performance marketing).
Marketing in a Cookie-less World: How to thrive when data disappears — and why smarter partnerships will replace smarter pixels.
Consumer Relevance vs. Privacy: Will ads get less relevant as cookies disappear? Ffion uses a supermarket analogy you won’t forget.
This episode was recorded in September 2022
Useful Links:
- Connect with Ffion Kelly on LinkedIn
- Find out more about Infinity Nation
- Follow Infinity Nation on LinkedIn: Infinity Nation LinkedIn
- Follow Infinity Nation on Instagram: Infinity Nation Instagram
If you found this episode useful, please subscribe to the Infinity Nation and Beyond podcast and connect with us on LinkedIn and Instagram for more interviews, tips, and insights into e-commerce and digital growth.
Interested in working with Infinity Nation to create a successful digital experience for your company or product?
Get in touch to set up a meeting with our team.
View all episodes
By Infinity NationIn this episode, host Al Keck sits down with Ffion Kelly, Head of Digital at Infinity Nation to dive into the evolving world of paid media and growth partnerships to discuss what separates a traditional agency from a true growth partner. Together, they explore how to think beyond the channel and see the bigger picture: aligning every campaign, every pound spent, and every data point with your brand’s ultimate growth goals.
Key Topics Discussed:
Agency vs. Growth Partner: Why mindset matters more than media spend and how treating a client’s budget “as if it’s your own” changes everything.
Breaking the Silos: How integrating paid, organic, and performance channels delivers more dynamic, adaptable strategies.
Performance Max & Automation: Is “set and forget” ever really a good idea? Ffion explains why data hygiene, creative quality, and audience strategy still matter more than ever.
Avoiding Over-Reliance: The dangers of putting all your ad spend into one channel and how diversification protects your business from algorithm shifts.
KPIs That Actually Matter: Why every campaign needs its own measure of success (and what football goalkeepers can teach us about performance marketing).
Marketing in a Cookie-less World: How to thrive when data disappears — and why smarter partnerships will replace smarter pixels.
Consumer Relevance vs. Privacy: Will ads get less relevant as cookies disappear? Ffion uses a supermarket analogy you won’t forget.
This episode was recorded in September 2022
Useful Links:
- Connect with Ffion Kelly on LinkedIn
- Find out more about Infinity Nation
- Follow Infinity Nation on LinkedIn: Infinity Nation LinkedIn
- Follow Infinity Nation on Instagram: Infinity Nation Instagram
If you found this episode useful, please subscribe to the Infinity Nation and Beyond podcast and connect with us on LinkedIn and Instagram for more interviews, tips, and insights into e-commerce and digital growth.
Interested in working with Infinity Nation to create a successful digital experience for your company or product?
Get in touch to set up a meeting with our team.