Episode #26 - Trent Bush was literally there at the beginning, riding boards straight out of the kryptonics factory. His business life is full on Fear(less), Failure and Success.

He’s worked on and created some of the founding snowboard apparel brands; Wave Rave, Twist, Burton, Analog… to the present where he’s set up Artilect, out of Boulder, Colorado.

Trent had so much to tell that we’ve split the pod in two, firstly chatting about the Colorado scene, before (in part two) moving onto setting up and developing brands, concepts, and much much more.