Cooking Up Innovation

FHIRST: The art and science behind bottling billions of cultures

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In this episode I talk to Steven van Middelem who is the founder of FHIRST, a pioneering living soda with pre and probiotics. FHIRST is a true example of how science and taste have come together to create a product that is both delicious and improves your gut and immune health.

Topics:

  • Stevens’ career background
  • Creating the FHIRST soda
  • Why gut health is so popular
  • Why kombucha isn't necessarily the healthiest for your gut
  • The trials and errors of developing a first to market product
  • What are microorganisms and how do they work
  • How FHIRST ensure their soda remains active
  • The truth behind plant fibres
  • What all natural actually means
  • Choosing the right flavours for launch
  • Creating an impact with on-shelf packaging
  • Advice from a life-long career in the beverage industry

    • Connect with me on LinkedIn - www.linkedin.com/in/valentina-funaro-233688104

    FHIRST

    Website - https://www.fhirst.com/en-uk

    Instagram - https://www.instagram.com/drinkfhirst/

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    Cooking Up InnovationBy Valentina Funaro