Podcast highlights:

13:55 Was it from BGC that Edward moved to start Gao Feng Advisory Company? Also, what was the motivating factor for Edward to decide to start his own consulting firm?

20:25 At the core of it, what is the difference between the traditional way of thinking and the "China way" of thinking?

37:25 What sort of channels does Edward use to distribute that thought leadership and get their brand out there? Also, does Edward identify as the brand? Is Edward effectively Gao Feng?

Podcast notes:

00:05 FIA5 - Founders in Asia with Jodie Collins

00:50 Welcome Edward Tse - Founder & CEO of Gao Feng Advisory Company - to Founders in Asia

02:35 Edward got recruited by the Boston Consulting Group (BCG) to run their China business in Shanghai in 1992 - pioneering the consulting business which was nascent then in China

08:50 What were the things that Edward learned from working with Chinese entrepreneurs?

13:55 Was it from BGC that Edward moved to start Gao Feng Advisory Company? Also, what was the motivating factor for Edward to decide to start his own consulting firm?

20:25 At the core of it, what is the difference between the traditional way of thinking and the "China way" of thinking?

28:55 How does Edward see this "China way" of thinking gain traction in other markets across Asia?

31:10 Edward talks about his journey of starting his own consulting firm Gao Feng Advisory Company - what challenges have Edward faced and what are the lessons that he can share with other people?

37:25 What sort of channels does Edward use to distribute that thought leadership and get their brand out there? Also, does Edward identify as the brand? Is Edward effectively Gao Feng?

39:30 Edward offers tips for other founders on how they can continue to build their media presence

43:10 Has Edward thought of something which his company wants to go into that's outside of the management consulting sphere?