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Once upon a time in advertising - Fiat fiasco. Our adman Rick Blears recalls a pitch for a TV ad campaign for Fiat cars. It all goes wrong when the UK boss of the car firm takes offence. Connect with Rick on Twitter: https://twitter.com/grumbo
By Rick BlearsOnce upon a time in advertising - Fiat fiasco. Our adman Rick Blears recalls a pitch for a TV ad campaign for Fiat cars. It all goes wrong when the UK boss of the car firm takes offence. Connect with Rick on Twitter: https://twitter.com/grumbo