Abby Glassenberg of the Craft Industry Alliance joins me to discuss how micro business owners can take advantage of industry trade shows and what tips and tricks they can use to make the most of their time and energy.

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Helpful resources:

In this episode, Sarah Barca of Strung Out Knits and I are working through how to merge her two ideal customers into one, what kind of messaging will appeal to that customer, and how she can leverage her existing marketing to be more effective.

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Newsletter Provider:

Even if you don't find newsletters intimidating, writing them can be a world of their own. In this episode, I'm sharing some of my top/favorite tips for writing a newsletter that actually gets opened (and hopefully will convert!).

Past Episodes Mentioned:

Newsletter Providers Mentioned:

AI Bots Mentioned:

Other Links Mentioned:

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(I mentioned a workshop hosted by Eli Trier - you can check her out here if you'd like to learn more about what she teaches)

Big statement, huh? I'm diving into why I think we actually knit and how we can use that information to tap into our audiences when marketing.

Links mentioned in this episode:

Julie has been a trendwatcher for years and has created her own trend reports in 2022 and 2023 for fiber artists. Today we're talking about how trends work, why they matter, and how you can incorporate them into your work in the fiber arts industry.

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Other links mentioned in this episode:

It's not black & white. So, let's talk about it.

Connect with Lily:

Other links mentioned in this episode:

Emily’s website: www.woolandpalette.com

Stacy & I work through the general loathing of social media, figuring out where her people are, and how to build her newsletter.

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This week's episode is supported by White Rose Fiber Company.