Fiber Radio

Fiber Radio

By Anastasia WilliamsLeisureHobbies
Download on the App Store

Fiber Radio episodes

  • Interview Episode - How to Make the Most of a Trade Show as a Small Business with Abby Glassenberg

    Abby Glassenberg of the Craft Industry Alliance joins me to discuss how micro business owners can take advantage of industry trade shows and what tips and tricks they can use to make the most of their time and energy.


    Connect with Abby:

    • Craft Industry Alliance website
    • Craft Industry Alliance Instagram


      • Other links mentioned:

      • hh Americas (June 20 - 23, 2023)
      • New York Sheep & Wool Festival (Rhinebeck)


        • Helpful resources:

        • Make Your Business Card Stand Out: Essential Elements to Include (m1rmarketing.com)


          • 48 min
        • Coaching Episode - Baby Steps Are Better Than No Steps with Sarah Barca

          In this episode, Sarah Barca of Strung Out Knits and I are working through how to merge her two ideal customers into one, what kind of messaging will appeal to that customer, and how she can leverage her existing marketing to be more effective.


          Connect with Sarah:

          • Sign up for her newsletter!
          • Check out her patterns
          • Follow her on Instagram
          • Check out her website
          • Shop on her Etsy


            • Other things mentioned:

            • My secondhand online yarn shop
            • Kristina McGrath
            • Join Book Club & do Scary Bingo with us in the Fiber Business Collective
            • Omnivore App (keep all your newsletters in one place)
            • Eli Trier
            • Eli's newsletter signup
            • Bird Collective
            • Olive & June
            • ManiMe
            • Emily Lymm - Wool & Palette


              • Newsletter Provider:

              • MailerLite
              • MailChimp
              • Flodesk (affiliate link)



                • 49 min
              • How to Write a Better Newsletter

                Even if you don't find newsletters intimidating, writing them can be a world of their own. In this episode, I'm sharing some of my top/favorite tips for writing a newsletter that actually gets opened (and hopefully will convert!).


                Past Episodes Mentioned:

                • Interview Episode - There is No Such Thing as Competition with Eli Trier
                • Coaching Episode - There's Still Value in Newsletters with Emily Wool


                  • Newsletter Providers Mentioned:

                  • Mailerlite
                  • Flodesk (affiliate link)
                  • MailChimp
                  • ConvertKit
                  • Klaviyo


                    • AI Bots Mentioned:

                    • ChatGPT
                    • Rytr
                    • Bard


                      • Other Links Mentioned:

                      • Bird Collective
                      • For the Birds Rehab: Secondhand Yarn Shop


                        • Join the Fiber Business Collective

                        (I mentioned a workshop hosted by Eli Trier - you can check her out here if you'd like to learn more about what she teaches)


                        41 min
                      • We Aren't Really Knitting for Our "Mental Health"

                        Big statement, huh? I'm diving into why I think we actually knit and how we can use that information to tap into our audiences when marketing.


                        Links mentioned in this episode:

                        • Alchemy: The Curious Science & Dark Art of Creating Magic in Brands, Business, and Life by Rory Sutherland
                        • Fiber Business Collective
                          • 26 min
                        • Interview Episode - How Trends Work in Fiber Arts with Julie Robinson

                          Julie has been a trendwatcher for years and has created her own trend reports in 2022 and 2023 for fiber artists. Today we're talking about how trends work, why they matter, and how you can incorporate them into your work in the fiber arts industry.


                          Connect with Julie:

                          • Julie's Instagram
                          • Julie's Website


                            • Other links mentioned in this episode:

                            • Brianna Capelet
                            • Julie Hoover
                            • Levi's 501 Jeans
                            • Our Maker Life
                            • h+h Americas
                            • Allison P. Davis's article: A Vibe Shift is Coming - Will any of us survive it?
                              • 47 min
                            • Interview Episode - How Can We Increase the Value of Craft? with Lily Pearsall

                              Connect with Lily:

                              • Lily’s Instagram
                              • The Curatorial Knits Podcast

                                • Other links mentioned in this episode:

                                • To Have and To Hold book by Philipp Blom (thriftbooks.com)
                                • Lily’s gallery: Hosfelt Gallery
                                • René Magritte | MoMA
                                • Andrea Higgins
                                • Suzusan
                                • Paul McCartney and His Creative Practice: The Beatles and Beyond by Phillip McIntyre, Paul Thompson, Paperback | Barnes & Noble® (barnesandnoble.com)
                                  • 57 min
                                • Interview Episode - Branding in the Fiber Arts Industry with Emily Lymm

                                  Emily’s website: www.woolandpalette.com

                                  Emily’s Instagram: www.instagram.com/wool.and.palette
                                  Emily’s guide on Color Theory: Going Beyond the Rainbow

                                  Links mentioned in this episode:

                                  • TSA Instagram - www.instagram.com/tsa
                                  • Who Gives a Crap - Home | Who Gives A Crap USA
                                  • Squatty Potty - https://www.squattypotty.com
                                  • Hilda TV Series - Watch Hilda | Netflix Official Site
                                  • Fiber Business Collective - https://www.fiberbusinesscollective.com
                                    • 1 hr 7 min

                                  About Fiber Radio

                                  From the publisher's feed

                                  Welcome to Fiber Radio, a podcast created just for fiber business owners who are looking to build a marketing toolkit that is both ethical and profitable. Whether you’ve been in business for ages, have started recently, or are still considering whether being an entrepreneur is right for you, this is the place to start.