Connecting Channels: Bridging Events, Social, and Digital for B2B Success

Fidelity’s marketing approach for their Employer products integrates an adaptive mix of social media, events, and digital campaigns to best reach a hard-to-target audience. In our interview with Director of Marketing, Steve Jones, discover their strategies for leveraging LinkedIn, research-driven content, ABM targeting with Salesforce, and maximizing ROI from in-person and virtual events.

Interview with Steve Jones, Director of Employer Marketing at Fideltiy

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