Field Notes by Brand Shepherd is your single source for guidance to help brands get from cluttered to clarity.

We’re building up to the launch of new ways to give your brand the x-factor it needs: Clarity.

This week, Dan talks about a study from MIT about why 95% of Generative AI pilots fail.

Sexy headline, right?

There is a lot more to it than what the headline says, and clarity is the connective tissue through it all.

Dan highlights the key takeaways related to applying it to your brand.

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