Your customer experience isn't about your customer. It's about you.

Demo videos behind form fills. Sales stages built for your forecast calls. Onboarding is designed for your analytics. Renewals focused on proving your value instead of delivering theirs.

In this mini field notes episode, I break down how the entire organization is guilty of "Me-X"...customer experience that's really just self-serving strategy in disguise. From marketing's gated content to sales processes to CS renewals, we're designing for internal metrics while missing what customers actually need to choose us.

Your customer chose you. Did you deserve it?

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