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Why is Field of Dreams the movie Major League Baseball has chosen to celebrate its sport? Sure, August's Field of Dreams game between the White Sox and Yankees was a dream game - a ratings bonanza with a Hollywood ending - but it could have been so much more. It was a moment baseball could have capitalized on to expand its fan base by putting its full marketing machine behind the sport's biggest Black star, who's perhaps its biggest current star, period.
Instead, Major League Baseball chose to revel in the nostalgia of a time when it banned Black and brown people from playing the sport professionally and women, regardless of color, couldn't vote. Why? The answer to question of how to make baseball America's pastime again, without the emphasis on past, seems so simple, but yet, it's not.
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Why is Field of Dreams the movie Major League Baseball has chosen to celebrate its sport? Sure, August's Field of Dreams game between the White Sox and Yankees was a dream game - a ratings bonanza with a Hollywood ending - but it could have been so much more. It was a moment baseball could have capitalized on to expand its fan base by putting its full marketing machine behind the sport's biggest Black star, who's perhaps its biggest current star, period.
Instead, Major League Baseball chose to revel in the nostalgia of a time when it banned Black and brown people from playing the sport professionally and women, regardless of color, couldn't vote. Why? The answer to question of how to make baseball America's pastime again, without the emphasis on past, seems so simple, but yet, it's not.