This week we speak to Terri Rockovich, co-founder & CEO of Jinx, a holistic nutrition dog food company. The conversation starts with some blockbuster headlines about the elite of Hollywood investing in Jinx in 2020, but comes back around to learning about the team behind the brand whose goal is to create healthy “dog food worthy of your best friend”. From the early days of three friends sharing their dog parent stories to investors to becoming “the internet’s favorite nutrition brand for modern dogs” we learn how they stayed grounded throughout the journey in their lives and mission for Jinx. We discuss the importance of balancing intellect and intuition with Terri, and sharing experiences in launching a brand during the tough COVID years.

Terri is a seasoned executive with 14+ years of combined agency and client-side experience at fast-moving companies. Proactive and results-driven leader adept at managing multi-million dollar projects, with a solid history of generating impressive growth and profitability on media investments for a range of small businesses to major corporations. High comfort level executing diverse strategic mandates with killer teams that demonstrate intelligent risk-taking, cross-departmental project management, sharp organizational skills, creative and analytical thinking, and problem solving. Advanced experience driving the vision, strategy and execution of marketing activities.

It is our pleasure to bring to you another story of the incredible journey of a Fierce Female Founder.

(3:50) Our conversation starts with the early years of Jinx and how being a co-founder is different than the leadership seat that Terri occupies

(7:10) How to create a unique brand that goes beyond the product itself, but also creates a something more as we learn about the culture of working at Jinx

(10:14) Insight into what motivated investors to invest in Jinx and how did the co-founders approach presenting their product

(15:14) The dynamics of Jinx co-founders relationship and how they made early decisions while working together

(21:45) Covid hit in the early days, how did this affect the team and their journey to launching Jinx

(27:11) Terri shares with us how her team reflects on the highs and lows of their journey as they recently celebrated their 3 year anniversary

(31:14) How does the team experience and teach a balance between intellect and intuition in making business decisions

(37:38) Who are the people in Terri’s life that are “keeping it real” for her, and keeping her grounded

(44:20) Looking into the future, how does Terri see Jinx and herself influencing that future

(48:18) Fun speed round of favorite words, quotes, pet peeves and more/

Connect with Terri Rockovich
https://www.linkedin.com/in/terrirockovic
https://www.thinkjinx.com/

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