In this insightful episode of Fierce Frequency, host Angela Cherry speaks with fintech innovator Caleb Avery, founder and CEO of Tilled, a trailblazing PayFac-as-a-Service platform that’s reshaping how software companies earn revenue from payments.

Caleb shares how he identified a gap in the payments ecosystem and transformed that insight into a high-growth business model built on transparency, scalability, and empowerment for independent software vendors (ISVs). From launching Tilled in 2019 to driving massive adoption across industries, Caleb’s journey is a masterclass in vision, persistence, and purpose-driven entrepreneurship.

What you’ll learn in this episode:

• How Caleb turned industry challenges into a multimillion-dollar payments solution
• The early lessons of bootstrapping, raising funds, and scaling a fintech startup
• Why Tilled’s “PayFac-as-a-Service” model is changing how ISVs approach payments
• The importance of transparency and customer trust in tech innovation
• What success means beyond metrics, both in business and in life

Follow Caleb Avery on 

• LinkedIn - https://www.linkedin.com/in/caleb-avery
• Website -https://www.tilled.com

Follow Angela Cherry on 

• Instagram @angela_cherry1 
• LinkedIn https://www.linkedin.com/in/angela-cherry-4b40ba31/
• Facebook https://www.facebook.com/angela.g.cherry

If today’s episode sparked your entrepreneurial drive, follow Fierce Frequency and share it with someone who’s ready to turn their idea into impact.