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Explore how FIFA secured tax exemptions on TV rights and global sponsorships. While hosts lose billions in potential direct revenue, they hope tourism covers the cost. A deep dive into the massive business model behind the world's biggest game.
By RS Salinas y AsociadosExplore how FIFA secured tax exemptions on TV rights and global sponsorships. While hosts lose billions in potential direct revenue, they hope tourism covers the cost. A deep dive into the massive business model behind the world's biggest game.