The Seed – The Startup Journey

Fighting Alzheimer's, One Box At A Time | Victoria Da Conceicao


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Victoria was waiting for her grandmother to pick her up from school. She didn't show up.  

Her grandmother was wandering around in a nearby park, seemingly lost, despite it being a familiar neighborhood. She was diagnosed with Alzheimer's.  

Victoria wanted to help her grandmother, and she found that coloring pages and essential oils make her grandma happy while improving her quality of life. Wanting to help more people, Victoria decided to create custom care packages and launched her company Alzheimer's Brain Box at the age of 16!  

Currently, Victoria is a student at Northwestern who's continuing to fight Alzheimer's, one box at a time!

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The Seed – The Startup JourneyBy Rick Liu

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