With Amazon and online shopping exploding in popularity, with new habits formed and accelerated during the pandemic, brick-and-mortar stores are at yet another turning point to regain relevancy. It is now a common sight to drive around towns in North America to see malls and outlet centers slowly hollowing out, becoming something else, or a place for mall walkers to get some steps in.

One company rebooting the outlet mall experience in a big way is Tanger, a leading operator of upscale shopping centers across North America. Although this company has been around for 30 years, in the last 4 years alone they have been on a post-covid bounce back and are now valued at over $3B.

On this episode of the Reboot Chronicles, Tanger CEO Stephen Yalof gives us a behind the scenes tour of how he’s rebooting the company—and competing in the ever-growing digital age. Listen in as we unpack changes being made to bring shoppers back into brick-and-mortar stores, shifts in consumer behaviors, and some advice for young professionals looking to make an impact in the retail economy.