Michelle Rupp left a 20-year television career to help small businesses earn free TV coverage through strategic storytelling. Growing up in a family hardware store shaped her commitment to serving entrepreneurs with integrity. She shares how she navigates faith in secular media, fights unseen battles for clients, and leads with generosity as stewardship. Based on the article 'Fighting Battles They Never Knew About: Michelle Rupp's Mission to Get Small Businesses on TV' by Apryl Morin.