Liftoff with Keith Newman: For Founders looking for a new growth playbook and further inspiration.

Fighting Fake Reviews: How Shane Barker and TraceFuse Are Protecting Amazon Sellers


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Did you know nearly half of online reviews are suspicious, with fake reviews projected to influence $787 billion in consumer spending by 2025? In this episode, Shane Barker — CEO and founder of TraceFuse, the first Amazon TOS-compliant negative review removal system — explains the scale of the problem and how his solution is helping sellers fight back.

Shane shares:-

  • Why fake reviews damage brands and consumer trust-
  • How TraceFuse uses AI and compliance-based filings to remove unfair reviews-
  • The real financial impact of even a half-star rating drop-
  • Why both startups and big brands should take reviews seriously


If you sell on Amazon, you can’t afford to miss this conversation.

Connect with Shane:-

  • Website: https://tracefuse.ai/
  • LinkedIn: https://www.linkedin.com/in/shanebarker/


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  • LinkedIn: https://www.linkedin.com/company/liftoffwithkeith


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Liftoff with Keith Newman: For Founders looking for a new growth playbook and further inspiration.By Former Journalist, Startup + GTM exec Keith Newman

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