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Fighting Starbucks' "Red Cup" brand haters! Nancy Poznoff shares her Rebel Instinct (Act-On Software | Ep. 11)
When a man falsely made viral claims that Starbucks was anti-Christmas, former VP of marketing Nancy Poznoff took quick action to flip the narrative. She helped lead the charge during the "Red Cup" incident.
Now as partner and co-founder of the Kingston Marketing Group (https://www.kingstonmarketing.group/), Nancy helps other companies navigate that tricky conversation of brand identity. Her hot take: KEEP THE HUMAN TOUCH in marketing, communications, PR and content.
Join hosts Casey Munck and Galen Ettlin of Act-On Software, and follow The Rebel Instinct Podcast for more: https://anchor.fm/act-on-software
Youtube playlist: https://www.youtube.com/playlist?list=PLbTIGLLkX7WTo5Lx4UV2OfTZC3YPVahPZ
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By Act-On SoftwareWhen a man falsely made viral claims that Starbucks was anti-Christmas, former VP of marketing Nancy Poznoff took quick action to flip the narrative. She helped lead the charge during the "Red Cup" incident.
Now as partner and co-founder of the Kingston Marketing Group (https://www.kingstonmarketing.group/), Nancy helps other companies navigate that tricky conversation of brand identity. Her hot take: KEEP THE HUMAN TOUCH in marketing, communications, PR and content.
Join hosts Casey Munck and Galen Ettlin of Act-On Software, and follow The Rebel Instinct Podcast for more: https://anchor.fm/act-on-software
Youtube playlist: https://www.youtube.com/playlist?list=PLbTIGLLkX7WTo5Lx4UV2OfTZC3YPVahPZ