033: 6 Figures in 6 Months with Wendy Poon of Mama’s Milk Bar
10.15.2021 - By Foundr Media
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Wendy Poon had a business idea in her head for over 4 years. It came from a place of vulnerability because she struggled with low milk supply after having her first baby. When the pandemic hit, Wendy knew that her health-driven solutions for postpartum difficulties could be shared with a community of mothers in need.
Mama’s Milk Bar makes clean-ingredient hot drinks, protein, and lactation blends to support a mom’s needs during pregnancy, breastfeeding, and an active postpartum lifestyle. Within 6 months of launching, Wendy made 6 figures of sales and created a “village” of repeat customers cheering on the brand.
In this interview, Mollie and Wendy discuss:
How her product self-research built a network of health experts, business advisors, and future customers
How her background in packaging and graphic design helped create a beautiful brand image that makes moms feel special
Sourcing from local producers to create an entirely New Zealand made product
How Start and Scale helped her build a network of pre-launch microinfluencers
Creating a brand persona of solidarity, honesty, and inspiration through Instagram
Why their community members are called “elders”
How she was able to build a 45% returning customer rate
Listen to how Wendy used her challenges to create a solution for thousands of like-minded mamas.
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