Why firmographics and demographics aren't enough to figure out your Ideal Customer Profile, and the Jobs-To-Be-Done framework.

Figuring Out Your Perfect Customer

Levership is a combination of leverage and leadership - it's focusing your time on what will generate outsized returns. In other words, high-leverage leadership.

Together Matt Symes and Chris Johnston have both been in the trenches of entrepreneurship and through the Levership podcast share how they tackle challenges, ignite growth, and build profitable businesses.

They don't just talk theory. They dive deep into the real-life experiences of leaders from growing companies to uncover how they maximize the return on their time. Stay tuned as we explore the pivotal moments, the challenging decisions, and the innovative strategies of leverage and leadership.

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Levership is a combination of leverage and leadership - it's focusing your time on what will generate outsized returns. In other words, high-leverage leadership. Together Matt Symes and Chris Johnston have both been in the trenches of entrepreneurship and through the Levership podcast share how they tackle challenges, ignite growth, and build profitable businesses. They don't just talk theory. They dive deep into the real-life experiences of leaders from growing companies to uncover how they maximize the return on their time. Stay tuned as we explore the pivotal moments, the challenging decisions, and the innovative strategies of leverage and leadership.

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Figuring Out Your Perfect Customer

Figuring Out Your Perfect Customer