Pin Pals | A Podcast About Enamel Pins

Film Pin Society | Episode 9


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Film Pin Society joins the podcast to talk pins! Noah Shulman and I discuss his strategic approach to launching his pin shop, catering to a niche audience, the importance of branding, vending a shows and so much more. Enjoy!

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📖 Chapters:

0:00 Intro
3:21 Welcome to Pin Pals Noah
7:25 How Film Pin Society was born
11:07 Coming up a name for Noah's pin brand
12:41 How Noah decides what film pins to make
20:49 The branding vision
22:32 How has the COVID pandemic affected the pin business
26:17 Advice for those looking to enter the pin game
28:11 Film Pin Society's marketing approach
33:52 Shopify, Etsy, Instagram talk!
38:13 Instagram tip for maximizing organic engagement
40:25 Vending at shows
45:19 Must have items when vending at shows
48:53 Rapid Fire Q/A
58:00 Proudest accomplishment for Film Pin Society
1:02:49 The little things in life
1:04:53 Shoutouts from Noah!
1:06:50 Outro

...more
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Pin Pals | A Podcast About Enamel PinsBy Erick Roman

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