FilmTalks: The Briefing — What the Industry Is Actually Doing (Not Just Posting)
Inspired by Edition #11 of The Only Newsletter by Niclas Rahm (COO, CMO & Partner at LIWLIG)

In this 29-minute FilmTalks episode, we explore one of the most important shifts happening in brand experience and event strategy today. Inspired by Niclas Rahm’s latest edition of The Only Newsletter, we dive into how events are evolving from one-off moments into powerful story engines, proof platforms, and cultural signals that shape behaviour far beyond the room.

Topics covered include:
• The move from stunts to repeatable, story-driven formats
• Events as temporary newsrooms with built-in media angles
• Why earned-first storytelling outperforms paid reach
• The rise of intimate 30–80 person “precision rooms”
• Proof moments vs. purpose talk
• Seasonal, multi-chapter experiences
• Story-ready formats designed to create real accountability
• Why Nordic brands have a natural advantage in participatory culture

This episode looks at these shifts through the lens of film production, live events, and brand storytelling — and what they mean for CMOs, heads of comms, creatives, and brand leaders in 2026.

🎙 FilmTalks Podcast is an independent production created by AI at Studio 86, Stockholm, Sweden, for educational and creative discussion purposes.