A quick heads-up:

On November 21, we’re taking all past episodes of the Wildly Successful Law Firm Podcast off the public platforms (Apple, Google, etc.).

If you want to keep every episode, re-listen anytime, and have lifetime access to the full archive, you can purchase it here:

👉 Podcast Archive Lifetime Access — $100

https://buy.stripe.com/fZu14n00Z6Tg9NUcGi0oM0X

Once you purchase, you’ll get permanent access to all episodes, including the final one. After Nov 21, they won’t be available for free anywhere.

Key Takeaways:

1. Raise your prices every year.

If Big Law can raise their rates by 7 to 10 percent, so can you. You have more experience now than you did last year. Charge for it. Stop worrying about who you’ll lose. The right clients will stay.

2. Write down your marketing plan.

If it lives in your head, it’s not real. I write my plans down and move them into my calendar. You should too. Know where your clients came from and where you want new ones to come from.

3. Track your numbers every month.

You don’t need fancy reports. Your bank statement and calendar will tell you almost everything. Know what came in, what went out, and how many consults turned into clients.

4. Group your clients into buckets.

Every firm has work that drains time and work that drives profit. Look at what brings money and joy, and cut what doesn’t. Don’t build your firm around the work you hate.

5. Be brutally honest with yourself.

Ask if you really want the kind of work you’re chasing. Ask if you actually want to manage a team or be in court all week. Your firm should fit your life, not the other way around.

6. Charge more so you can hire better.

You get what you pay for. If you want smart, reliable people who take work off your plate, you have to charge enough to afford them.

7. Data gives you power.

When you track your data, decisions become simple. Without it, you stay stuck and overwhelmed. Start with what’s in front of you—your bank account and your schedule.

8. Your marketing should match your truth.

Don’t copy what every other lawyer does. You don’t need TikTok if it doesn’t fit you. Be honest about what you’ll actually do and commit to it.

9. Consistency beats perfection.

One post, one newsletter, or one lunch won’t change your firm. Doing it every month will. Show up often enough to stay top of mind.

10. You already know what to do.

Everything I’ve taught for four years comes down to this: charge what you’re worth, track your data, plan ahead, focus on what works, and be honest about what you want.

Thank you for being part of the Wildly Successful Law Firm podcast.

These past four years have meant the world to me. I’ve shared everything I know about growing, managing, and marketing a firm that feels good to run.

Even though the podcast is ending, I’m not going anywhere. I’m still here helping lawyers raise their rates, hire better teams, and build firms that last.

If you ever need help with your marketing, pricing, or systems, or just want to say hi, reach out to me. I’d love to hear from you.

Email: [email protected]

Thank you again for listening, for growing, and for being part of this journey with me.