How do you determine who you are? 

Today, we break down Nike's ten principles as an example of how to define who you are. Here are Nike's principles: 

1. Our business is change.2. We’re on offense. All the time. 3. Perfect results count — not a perfect process: 

Break the rules: fight the law. 

4. This is as much about battle as about business. 5. Assume nothing: 

Make sure people keep their promises. 
Push yourselves push others. 
Stretch the possible. 

6. Live off the land. 7. Your job isn’t done until the job is done. 8. Dangers:

Bureaucracy. 
Personal ambition. 
Energy takers vs. energy givers. 
Knowing our weaknesses. 
Don’t get too many things on the platter. 

9. It won’t be pretty. 10. If we do the right things we’ll make money damn near automatic. 

Tool of the day:  
What are the principles that you want to guide your life? 

For more info on coaching, the book launch, and other mindset motivation head on over to http://CJLEDY.com.

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