Welcome to The Business of Early Childhood Education™—the podcast where passion meets power. I’m Alethea Etinoff, and this space is dedicated to bold conversations, real strategy, and sustainable success for childcare business owners. In this special relaunch episode, I’m celebrating the final approval of my federally registered trademark, The Business of Early Childhood Education™. This milestone is more than a win for me—it’s a statement that our work, our voices, and our leadership in early education matter. Let’s talk legacy, ownership, and what’s next.